Most offices buy coffee on three-year contracts. This means lead generation strategies like cold emailing and cold calling have limited upsides if you’re a coffee company scouting out potential new clients. By definition, most of the people you get in touch with won’t be looking to (or able to) change…

If your startup has a digital presence then you have probably heard the words, content marketing being thrown around a lot. In fact, according to Google Trends interest in content marketing has grown fivefold since 2011. As of September 2015, there were over 50,000 searches per month for the term…

The trouble with leading a prospective customer to an interesting article online is that, often, the call to action that you are able to place on the article, should it even be your own article, is difficult to make visually appealing to click, especially if the article is published in…

For the past few months I’ve been building up a social media presence for the company I’m working for, SaferVPN, a service for people concerned about online privacy and security. All the big shots in content marketing speak a lot about mixing up your brand’s promotional content with news and…

There are so many great articles and resources online that’d be great to share with your followers. The only problem is, when you’re sharing content on other sites, you lose the chance to share any more info with them. Sniply solves this by letting you add a message, link, or…

If you’ve got the basics down, then it’s time to take your Snip game to the next level! For most users, Sniply revolves around the call-to-action, but today we’ll go over what awaits beyond the CTA. From retargeting pixels to live chat widgets, here’s a few ideas to get your…

At Sniply, we started with no marketing budget, no Google Adwords, no public relations team, and no marketing department. Yet within a short few months, we managed to acquire thousands of users and start generating revenue. Sniply has been featured on more than 30 blogs and publications, an impressive…

Let’s face it: online marketing can get a little bit boring. It is so data-oriented, so techie and so serious, that it barely leaves space for some good humor. Think of all the tools you use for your online marketing efforts: they are all about measuring and automating. How many…

Social media marketing has rapidly become one of the most effective and efficient marketing tools for businesses today. There are many reasons for social media marketing’s growing popularity but one of the main benefits of marketing on social media is because almost everyone is using it. Social media marketing reaches…

The concept of word of mouth marketing has been around since the beginning of the human race. It’s a simple idea, someone uses an item or has a positive experience and tells someone they know about it. It’s basically free promotion for your brand, product, or services. But if…