Account based marketing strategy

How Vonigo Improved Their ABM Strategy with Sniply CTAs

By Graham Lee, Marketing Automation Manager at Vonigo , makers of cloud-based field service software. We have a problem that I’m sure a lot of companies, especially in the B2B software space, can identify with. With an extremely focused niche of potential customers in defined verticals (mobile service businesses), we use…
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Own a Website or Blog? Sniply Can Make It Better!

Sniply has some great tools that allow you to add your call-to-action to links that you share through social media, email and online advertising. There have been some amazing use-cases and creative applications. However, up to this point there haven’t been a lot of tools to use on your own site. This…
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Meeting the Y Combinator Partners: Sniply YC Interview

WE JUST INTERVIEWED AT YCOMBINATOR — HERE’S THE FULL TRANSCRIPT We published the written application that got our 4-week old startup, Snip.ly, an interview with Y Combinator. We flew down to meet the partners but alas, we were rejected. Nonetheless, we’re sharing our full interview to help others prepare for…
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How to Get a Y Combinator Interview: Sniply YC Application

4-WEEK OLD STARTUP GETS YCOMBINATOR INTERVIEW — HERE’S OUR APPLICATION If you have an online demo, what’s the url? Website: http://www.snip.ly60-second walkthrough: https://vimeo.com/89670092 What is your company going to make? Snip.ly is a link shortener that drives conversion. It lets you embed messages into every page you share across social media. Here’s…
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How Fencing Can Teach Us A Lesson On Marketing

En garde. Prêt. Allez. That’s the start of a fencing bout. It’s also how you should run your business. For those of you who don’t know what fencing is, allow me to give a quick introduction. Fencing is a sport that is played with three distinct blades: sabre, foil, and épée. Each weapon has…
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Building for the World: Your Customers Aren’t All Like You

Startups all face a double-edged sword: they build a solution for a problem they themselves face.  This often works well because not only are they intrinsically passionate about finding a simple, intuitive solution – they’re going to be using it themselves, after all! – but they understand the problem first-hand. This…
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How to Use Social Media to Drive Conversions

Are you ready to take your social media marketing to the next level? If so, then you will want to start taking a conversion-oriented approach to social media. In this post, we are going to look at some ways you can use social media to drive conversions. Add Links…
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5 Tips for Crafting Successful Sniply Messages

Successful Snips are specific, relevant, attractive, and empowering. Here are some great tips from Google on effective messaging: Highlight what makes you uniqueFree shipping? Dazzling variety? Tell people! Showcase the products, services, or offers that make you competitive Include prices, promotions, and exclusivesPeople need help making decisions! Give them what they need…
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What Makes a Good Call-to-Action?

We’ve all clicked on a call-to-action before. Whether it was a button, link, or notification that compelled us enough to want to know more. But what makes a good call-to-action, and how do you know what to include in yours? Sadly, it’s usually a case-by-case basis to properly answer those…
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