The concept of word of mouth marketing has been around since the beginning of the human race. It’s a simple idea, someone uses an item or has a positive experience and tells someone they know about it. It’s basically free promotion for your brand, product, or services. But if…

Choosing the right domain name for a new website can make or break the success of that website in a number of ways. For some businesses, there’s a feeling that if they knew how their website domain name was going to impact their business, they would have done things differently.

Links are a key component of a website SEO and can be difficult and time-consuming to earn. There are a number of factors that determine how beneficial a link is to the SEO of a page and website. Some link attributes are more impactful than others, but they all work…

If you ever wondered how some people make a living by posting videos of themselves applying makeup, streaming video games, or sharing pictures traveling the world, those people were most likely social media influencers. Influencers are everywhere and they are building profitable businesses that can support their families. One…

Arguably one of the most crucial parts of running a successful business is the ability to gather as many relevant potential leads as possible. Oftentimes, the amount and quality of the leads collected are dependent on other factors such as online marketing, brand awareness, customer promotion incentives, etc. Because of…

How can a marketer learn what copy, advertising, or landing page is most effective for their target audience? Without the ability to read minds, the best way to truly understand what resonates with your customers is through AB testing strategies. AB testing, or split testing, is the process of testing…

What is the online promotion of content? In a nutshell, online promotion is basically using various online platforms and websites to increase awareness and exposure of your brand. This could be anything from answering a question on Quora or Reddit to collaborating on a guest post with an online news…

Marketing is one of the oldest practices in the world, even older than you might think. Some of the first marketers on planet Earth were plants. Plants go to great lengths to attract the right “customers” so their pollen and seeds are distributed. It’s a simple idea with immense potential…

Most people have a decent understanding of proper social etiquette around other people. There are just things you don’t do. It could be seen as rude, it could be disrespectful, and most people don’t want to offend someone in their daily social interactions. It’s the same way on social media.

URLs and links are an integral part of websites and the internet. URLs and links provide clarity, information, direction, and organization. This makes the structure of URLs and the words used in links, also known as anchor text, incredibly important. Poor URL structure and information architecture can lead to people…