How to Get a Y Combinator Interview: Sniply YC Application

4-WEEK OLD STARTUP GETS YCOMBINATOR INTERVIEW — HERE’S OUR APPLICATION If you have an online demo, what’s the url? Website: http://www.snip.ly60-second walkthrough: https://vimeo.com/89670092 What is your company going to make? Snip.ly is a link shortener that drives conversion. It lets you embed messages into every page you share across social media. Here’s an…
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How Fencing Can Teach Us A Lesson On Marketing

En garde. Prêt. Allez. That’s the start of a fencing bout. It’s also how you should run your business. For those of you who don’t know what fencing is, allow me to give a quick introduction. Fencing is a sport that is played with three distinct blades: sabre, foil, and épée. Each weapon has…
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Building for the World: Your Customers Aren’t All Like You

Startups all face a double-edged sword: they build a solution for a problem they themselves face.  This often works well because not only are they intrinsically passionate about finding a simple, intuitive solution – they’re going to be using it themselves, after all! – but they understand the problem first-hand. This…
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How to Use Social Media to Drive Conversions

Are you ready to take your social media marketing to the next level? If so, then you will want to start taking a conversion-oriented approach to social media. In this post, we are going to look at some ways you can use social media to drive conversions. Add Links to…
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5 Tips for Crafting Successful Sniply Messages

Successful Snips are specific, relevant, attractive, and empowering. Here are some great tips from Google on effective messaging: Highlight what makes you uniqueFree shipping? Dazzling variety? Tell people! Showcase the products, services, or offers that make you competitive Include prices, promotions, and exclusivesPeople need help making decisions! Give them what they need…
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Balancing content curation vs content creation

The Perfect Balance Between Content Curation and Creation [Infographic]

Creating a content marketing strategy can be difficult, and self-promotion is a delicate act. Social media is all about conversations and genuine relationships. Promoting your own brand content could make you appear self-absorbed, yet if you don’t promote yourself, then who will? If you always only push your brand’s original…
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great call-to-actions

What Makes a Good Call-to-Action?

We’ve all clicked on a call-to-action before, a button, or notification that compelled us enough to want to know more. But what makes a good call-to-action and how do you know what to include in your call-to-action? Sadly, it’s usually a case-by-case basis to properly answer those questions but there…
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Clickbait headlines

Why Your Shocking Clickbait Headlines Don’t Work!

The Shocking Truth Behind … 10 things you need to know about … We’ve all seen (or written) these clickbait headlines before. It seems like the common theme in articles on how to write headlines, is that they ask you to add shock value. The presumed result is that the…
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The problem with content curation

The Single Biggest Problem With Content Curation

A lot of people ask me how we came up with the idea for Sniply. It all started with a simple observation as I was curating content. For those unfamiliar, content curation has become an integral part of social media marketing. This is the act of sharing great content,…
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