What Makes a Good Call-to-Action?

We’ve all clicked on a call-to-action before. Whether it was a button, link, or notification that compelled us enough to want to know more. But what makes a good call-to-action, and how do you know what to include in yours? Sadly, it’s usually a case-by-case basis to properly answer…
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Clickbait headlines

Why Your Shocking Clickbait Headlines Don’t Work!

The Shocking Truth Behind … 10 things you need to know about … We’ve all seen (or written) these clickbait headlines before. It seems like the common theme in articles on how to write headlines, is that they ask you to add shock value. The presumed result is that the…
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The problem with content curation

The Single Biggest Problem With Content Curation

A lot of people ask me how we came up with the idea for Sniply. It all started with a simple observation as I was curating content. First, what is content curation, and why is it important? For those unfamiliar, content curation is the act of sharing great…
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Going viral

Going Viral: The Science Behind Referrals

Sharing. Word of mouth. Going viral. It’s at the core of everything we do here at Sniply. At the end of the day, we strive to make content sharing effective and easy for all marketers and influencers.   With sharing at the foundation of our product, you would expect an…
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Online engagement like a blind date

How Online Engagement is Like a Blind Date

10 Steps To Begin Engaging an Audience Online Engaging an online audience is like going on a blind date, first impressions are everything. The way you dress, look, or present yourself can be very telling on a first date. Similarly, the headlines you use, the intro sentence, or how you…
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beginners guide to web APIs

Beginners Guide to Web APIs

Web API – these days, it’s a term that startups throw around all the time. Whether it’s machine learning, photo editing, taking credit card payments, or creating Sniply links, there’s an API for that. But what does Web API actually mean? And why should you even care what it means?…
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