Content creation vs content curation- the age old debate. Which is the more effective content marketing strategy, creating your own content from scratch, or curating the best content from around the web? The answer, perhaps unsurprisingly, is both. Creating a content marketing strategy can be difficult, and self-promotion is…

We’ve all clicked on a call-to-action before. Whether it was a button, link, or notification that compelled us enough to want to know more. But what makes a good call-to-action, and how do you know what to include in yours? Sadly, it’s usually a case-by-case basis to properly answer…

As someone who runs growth at a company that is getting >25% of our business from content marketing, when I found out about Snip.ly I got pretty damn excited. I’d say something hyperbolic like “I practically did a backflip,” but in reality I just switched my desk from sitting mode…

The Shocking Truth Behind … 10 things you need to know about … We’ve all seen (or written) these clickbait headlines before. It seems like the common theme in articles on how to write headlines, is that they ask you to add shock value. The presumed result is that the…

A lot of people ask me how we came up with the idea for Sniply. It all started with a simple observation as I was curating content. First, what is content curation, and why is it important? For those unfamiliar, content curation is the act of sharing great…

Sharing. Word of mouth. Going viral. It’s at the core of everything we do here at Sniply. At the end of the day, we strive to make content sharing effective and easy for all marketers and influencers.   With sharing at the foundation of our product, you would expect an…

10 Steps To Begin Engaging an Audience Online Engaging an online audience is like going on a blind date, first impressions are everything. The way you dress, look, or present yourself can be very telling on a first date. Similarly, the headlines you use, the intro sentence, or how you…

Community building is an integral part of growing any business. Nielsen recently published a research report that states 77% of consumers are more likely to buy a new product when learning about it from friends or family. So how then does one convert regular users into a community of…

Web API – these days, it’s a term that startups throw around all the time. Whether it’s machine learning, photo editing, taking credit card payments, or creating Sniply links, there’s an API for that. But what does Web API actually mean? And why should you even care what it means?…

There are a number of reasons why a marketer might want to know how to analyze their competitors’ social media. Chiefly among them of course, is to attempt to engage their followers and grow your own follower base. The issue is, social media behaviors aren’t the most predictable. Our customers…