5 Tips for Crafting Effective Calls to Action and Successful Sniply MessagesJanuary 13, 2021
Successful Snips are specific, relevant, attractive, and empowering. They connect with your customers, get your message across, and include an effective call to action that gets your audience to engage. Putting together a great message and call to action can be a challenge though. Here are five great tips on effective messaging and CTAs:
1 Show How You Are Unique
What makes your brand stand apart? Do you offer free shipping? Customization? More options than anyone else? Let people know! Highlight your key selling points, your value proposition. The best calls to action let your audience know what makes you competitive.
2 Make Prices, Promotions, and Exclusives Clear
More information helps people make informed decisions. Giving information on price, limited-time discounts, or exclusive products can help encourage people to act. It can also help with getting more qualified leads. Sometimes including this information will lower your click-through rate slightly, but those that do follow through on your call to action are more likely to actually convert.
3 Focus on the ACTION in Call to Action
There’s a reason the internet is full of buttons and ads telling you to Buy Now or Sign Up Today. People are more likely to act on calls to action that focus on what they want the user to do. You should also focus on what your actual conversion point is. Don’t just tell someone to click here. If you’re selling something, tell them what they can buy and ask them to buy it. Making the next step clear will result in a more successful Sniply message. Try phrases like:
- Call today
- Sign up
- Get a quote
- Book a demo
- Shop the sale
- Start free trial
- Claim this deal
- Save big
- Discover more
- Try now
4 Match Your Snip to Your Landing Page
It can be jarring when you click on something and end up somewhere unexpected. This mismatch leads to high bounce rates and a lack of conversion regardless of how many clicks your call to action gets. Make sure your landing page matches the message and the action in your Snip’s message. If you’re asking your audience to buy something send them to a product or category page. If you’re asking them to learn more about your brand your homepage is an okay choice, but a page about that specific topic is even better. Do your best to meet your visitor’s expectations and you’ll come out ahead.
5 Experiment With Your Snips and CTAs
Don’t come up with just one call to action and call it good, experiment! Trying different variations and testing them to see which performs best is a key part of creating an effective call to action. Sniply includes tools for testing variations and measuring their performance. Create three to four Snips and use different messages for each to see which does the best. Keep a close eye on the Dashboard and track your progress!
How To Wwrite an Effective CTA Message
Now that you know the basics of creating an effective CTA, how do you decide what makes a good message for your business? There are 3 questions that you should always ask yourself before you create your message. Once you get those things nailed down, writing the CTAs for your Snips will be much easier.
Below, we’ll show you lots of examples and answers from a fictional bicycle shop in California called Betty’s Beach Bikes.
Question 1: What do I have to offer?
This is by far the most question straightforward to answer. List the products and services you want to promote. While you could list your whole product or service catalog here it’s best to focus on what you want to accomplish with your call to action. What products or services do you want to draw attention to? What makes them unique? Why would someone choose you over a competitor?
Question 2: What do I want to accomplish?
Once you’ve figured out which products or services you want to focus on you need to identify your main goals and what you’d like to accomplish with your messages. What action do you want them to take? When do you want them to do it, and how long is it available?
Question 3: Who are my customers?
Beyond just know what you want your customers to do, you need to know who your customers are. Describe your customers, breaking them into different groups if you have different customer types with unique goals and needs. This doesn’t have to be as in-depth as a full customer research journey, but you should have a good grasp of their key pain points and what’s important to them. This helps you figure out how to appeal to them when you start writing your calls to action.
It’s not easy fitting everything you want to say about your business in just a few words. Start by taking a moment to consider what you’d like to highlight about your business in your message. Then use the above guidelines to craft a message that’s accurate, to-the-point, and engaging – and hopefully reach new customers!