Advanced Snipping for the ProsMay 20, 2021
If you’ve got the basics down, then it’s time to take your Snip game to the next level! For most users, Sniply revolves around the call-to-action, but today we’ll go over what awaits beyond the CTA. From retargeting pixels to live chat widgets, here’s a few ideas to get your creative juices flowing.
Many of our users deploy what we call invisible Snips. These are Snips that have no visual display, no call-to-action. They use Sniply strictly for analytical insights into the content they share. Beyond clicks and conversions, Sniply also delivers valuable statistics such as Bounce Rates, Time on Page, Pages per Visit, and more. Good analytics is key for growth, but as a curator you don’t usually have access to analytics on shared content. With Sniply, you have access to analytics on shared content as if they were on your own website. You can start analyzing how your followers respond to the links you share and over time, you can begin to optimize your sharing to effectively increase engagements from your audience.
Retargeting with Sniply
Sniply empowers you with control over the content you share. Allowing you to attach a call-to-action to shared pages is one example of that. Another popular usage of Sniply is to attach retargeting pixels to Snips. For anyone with a budget in paid advertising, this is invaluable. Attaching retargeting pixels with your Snips allows you to build custom audiences to reach people who are already engaged with your brand and the content you share with custom, branded links. Taking this to the next level you can even build custom audiences based on the types of content you share, allowing you to really hone in on those most likely to convert.
Think Outside the Box
As mentioned above, Sniply empowers you with control over the content you share. This means that you can do anything on shared content that you can do on your own website. This includes adding a Live Chat widget to chat with visitors in real-time through shared links using widgets from Zopim or Olark. You could also perform in-depth tracking of your Snips by integrating external analytics platforms like Google Analytics or KISSmetrics. Snips are fully programmable so the possibilities are truly endless!