Growth Marketing

How can a marketer learn what copy, advertising, or landing page is most effective for their target audience? Without the ability to read minds, the best way to truly understand what resonates with your customers is through AB testing strategies. AB testing, or split testing, is the process of testing…

What is the online promotion of content? In a nutshell, online promotion is basically using various online platforms and websites to increase awareness and exposure of your brand. This could be anything from answering a question on Quora or Reddit to collaborating on a guest post with an online news…

Marketing is one of the oldest practices in the world, even older than you might think. Some of the first marketers on planet Earth were plants. Plants go to great lengths to attract the right “customers” so their pollen and seeds are distributed. It’s a simple idea with immense potential…

Most people have a decent understanding of proper social etiquette around other people. There are just things you don’t do. It could be seen as rude, it could be disrespectful, and most people don’t want to offend someone in their daily social interactions. It’s the same way on social media.

If content curation is your job, then you know that timing is everything. There’s no quicker way to alienate your followers than to consistently serve up stale content. And, as you know, viral items on the Internet go bad much faster than a loaf of bread. For instance, if you’re …

When it comes to B2B social media marketing, most people in the field of B2B sales are unlikely to give it any praise. If you were to ask most B2B companies what they thought social media and lead generation, they would laugh and say it’s non-existent. That social media doesn’t…

One of the toughest challenges startups face is the transition from small fry to big fish. The secret “growth” formula behind each business is very different! The race to the top is seeing who can determine their proven growth strategy first while capitalizing on it. I sat down with Steve…

What if we lived in a world, a bubble, where we didn’t know what was happening outside? We’re constantly shown stuff that we don’t care, and it has no effect on us. Wouldn’t life be boring that way? Now comes content marketing, pushing all these pieces of content in our faces that…

Ever since the rise in their popularity, infographics are everywhere. You see them on blogs, social media, research organizations, and branded content; but it doesn’t end there. So if infographics are this prolific throughout the interweb, how do you create a creative infographic that stands out from the rest? …

If you are a content curator or a content marketer, you probably use RSS, even if you don’t even realize it! Social media professionals are constantly looking for great content to share, with the intention to build their reputation and convert their followers to customers. In order to do this, they drive…