Growth Marketing

En garde. Prêt. Allez. That’s the start of a fencing bout. It’s also how you should run your business. For those of you who don’t know what fencing is, allow me to give a quick introduction. Fencing is a sport that is played with three distinct blades: sabre, foil, and épée. Each weapon has…

Startups all face a double-edged sword: they build a solution for a problem they themselves face.  This often works well because not only are they intrinsically passionate about finding a simple, intuitive solution – they’re going to be using it themselves, after all! – but they understand the problem first-hand. This…

Are you ready to take your social media marketing and lead generation to the next level? If so, then you will want to start taking a conversion-oriented approach to social media. In this post, we are going to look at some ways you can use social media to drive…

Successful Snips are specific, relevant, attractive, and empowering. They connect with your customers, get your message across, and include an effective call to action that gets your audience to engage. Putting together a great message and call to action can be a challenge though. Here are five great tips on…

Content creation vs content curation- the age old debate. Which is the more effective content marketing strategy, creating your own content from scratch, or curating the best content from around the web? The answer, perhaps unsurprisingly, is both. Creating a content marketing strategy can be difficult, and self-promotion is…

We’ve all clicked on a call-to-action before. Whether it was a button, link, or notification that compelled us enough to want to know more. But what makes a good call-to-action, and how do you know what to include in yours? Sadly, it’s usually a case-by-case basis to properly answer…

As someone who runs growth at a company that is getting >25% of our business from content marketing, when I found out about Snip.ly I got pretty damn excited. I’d say something hyperbolic like “I practically did a backflip,” but in reality I just switched my desk from sitting mode…

The Shocking Truth Behind … 10 things you need to know about … We’ve all seen (or written) these clickbait headlines before. It seems like the common theme in articles on how to write headlines, is that they ask you to add shock value. The presumed result is that the…

A lot of people ask me how we came up with the idea for Sniply. It all started with a simple observation as I was curating content. First, what is content curation, and why is it important? For those unfamiliar, content curation is the act of sharing great…

Sharing. Word of mouth. Going viral. It’s at the core of everything we do here at Sniply. At the end of the day, we strive to make content sharing effective and easy for all marketers and influencers.   With sharing at the foundation of our product, you would expect an…