Increase Your Website Conversion Rate With SniplyJanuary 30, 2020
Sniply was built solely for the purpose of helping people improve conversion rates for their websites. Whether you want more customers, website traffic, app downloads, event registrations, charitable donations, or anything you can think of—Sniply can help you with that.
There are well over a billion pieces of content shared each day and Sniply helps you capture the value of every link you share. Our tool lets you attach your own call-to-action to every page you share. This means that even when you’re sharing a Huffington Post article, you can still increase conversions through your very own call-to-action.
Improving Website Conversions Relies on an Effective Call-To-Action
Just like everything else in marketing, to increase conversion rates, there needs to be a reason to click. The highest performing call-to-actions tend to be interesting, intriguing, and ultimately valuable. Using CTA buttons that read “Learn More” and “Free Download” usually increase website conversion rates.
The Sniply call-to-action messages with a higher conversion rate are time-sensitive, instilling a sense of urgency; and usually valuable, offering some sort of incentive to engage. Consider running a contest, giving away free ebooks, or offering exclusive trials.
Page Relevance’s Impact on Website Conversions
An important factor to consider for website conversion rates is page relevance. This refers to the relevance between the content itself and your call-to-action. For example, if you’re sharing content about a major security flaw and your call-to-action offers the solution, then the relevance will naturally drive up website conversion rates. On the other hand, if you share content about natural disasters and your call-to-action is to visit a restaurant, then your website conversions would be much lower.
Understanding Reach’s Influence on Your Website Conversions
Note that a 1% conversion rate with 100 clicks is only 1 conversion, but a 1% conversion rate with 1,000,000 clicks is 10,000 website conversions. If you look at Sniply from an advertising standpoint, then both impressions and clickthroughs have an equally important impact on your website conversion rate.
We define clicks as the number of people who visit the content, and we define website conversions as the number of people who interact with your call-to-action and click on your button. Clicks define the reach of your messaging, and without reach, it won’t matter how strong your call-to-action is. If you’re not getting many clicks on your Sniply links, then that’s where you should start!