Sniply Community

Most offices buy coffee on three-year contracts. This means lead generation strategies like cold emailing and cold calling have limited upsides if you’re a coffee company scouting out potential new clients. By definition, most of the people you get in touch with won’t be looking to (or able to) change…

The trouble with leading a prospective customer to an interesting article online is that, often, the call to action that you are able to place on the article, should it even be your own article, is difficult to make visually appealing to click, especially if the article is published in…

For the past few months I’ve been building up a social media presence for the company I’m working for, SaferVPN, a service for people concerned about online privacy and security. All the big shots in content marketing speak a lot about mixing up your brand’s promotional content with news and…

One of the toughest challenges startups face is the transition from small fry to big fish. The secret “growth” formula behind each business is very different! The race to the top is seeing who can determine their proven growth strategy first while capitalizing on it. I sat down with Steve…

The Valour Smart Bike, by Vanhawks, is a light carbon-fibre bike that is connected to your smartphone. Using Bluetooth and built in sensors, commuters can now travel via GPS without checking their phone, be notified of blind spot traffic, and measure calories burned.  Vanhawks successfully raised more than $820,000 in pre-orders…

By Graham Lee, Marketing Automation Manager at Vonigo , makers of cloud-based field service software. We have a problem that I’m sure a lot of companies, especially in the B2B software space, can identify with. With an extremely focused niche of potential customers in defined verticals (mobile service businesses), we use…

Community building is an integral part of growing any business. Nielsen recently published a research report that states 77% of consumers are more likely to buy a new product when learning about it from friends or family. So how then does one convert regular users into a community of…

The number one marketing challenge of any big corporate brand is building a personable relationship with customers using strategic brand communications. With the rise of social networking, the internet has become the holy grail of brand communications to the masses. Never before has it been easier for brands to…