Sniply Acquires Hoverpost & HeadshareJune 23, 2014
SNIPLY TO ACQUIRE HOVERPOST AND HEADSHARE
Toronto-based Sniply today announced that it has reached agreements to acquire Colorado-based Hoverpost and Paris-based Headshare.
The acquisition supports Sniply, Hoverpost, and Headshare’s shared mission to introduce continuous innovation in online marketing. The combination will help accelerate growth and user engagement under a single brand.
“Hoverpost transforms multimedia content, like YouTube videos, into marketing opportunities for anyone,” said Michael Cheng, Sniply founder and CEO. “When I first met Gregg, I immediately knew that our visions were aligned in terms of where we wanted to take the product.”
Gregg Blanchard, Hoverpost founder, said, “We’re thrilled to join the Sniply family. With their support, we can extend Hoverpost to all types of content on the web with a greater user experience.”
“Headshare is practically the European cousin of Sniply,” said Cheng. “Sébastien and I have been working on solving the same problem with a very similar approach. Instead of competing, we decided to join forces.”
Sébastien Saunier, Headshare founder, said, “We are excited to work with Michael and the Sniply team to deliver a much better workflow for our users. Sniply’s integrations with numerous platforms will make a big difference moving forward.”
Sniply’s mission is to give people the power to customize the content they share. People use Sniply to enhance social media sharing through commentary, suggestions of relevant content, and opportunities for engagement through curation.
Hoverpost allows people to embed multimedia content into their own website through a link-shortener. People use Hoverpost to convert social media sharing into traffic for their website.
Headshare is a link-shortener that allows people to share links with a custom header. People use Headshare to engage their audience and drive traffic to their website.