How to Empower Your Social Media Marketing Strategies With Sniply and Sociallymap
Content marketing is key to any social strategy intended to build awareness around your brand and drive traffic and leads to your website. Unfortunately, producing quality content can quickly become too expensive and time consuming for some businesses and social media marketers.
If that situation sounds familiar, one good social media marketing strategy to reap the benefits of content marketing is to curate content created by other and share it with your audience through your social networks. It’s a simple and efficient social media strategy, and this article will show you how to quickly set up a process that optimizes your impact without requiring too much time.
Social media marketing plans to leverage other’s content to build up your brand
Why is it strategic to publish others’ content via your own social networks? It can be a little counter-intuitive at first but trust us, it’s a very effective way to use social media marketing to your advantage.
First, curating and sharing high-quality social media content with your audience highlights your company’s deep understanding of its market and your ability to anticipate new trends.
Then, by taking time to publish articles relevant to your readers, you will progressively establish yourself both as an aggregator and as a “reference” on key topics for your social media audiences. Thanks to you they will save precious time and will minimize the risk to miss out on key information.
Content marketing strategy is key for your company’s reputation
From a business perspective, sharing and publishing high-quality content is a social media strategy that helps you get noticed, progressively grows your online reputation, and build up brand authority. This social media marketing strategy of high-quality content curation will lead to an increase in sales of your product or service. All of this for a relatively low investment in terms of time and money.
Now that’s for the theory. In practice, curating and sharing quality content consistently can be very time consuming and you might not have the adequate resources to devote to this mission.
The challenges of content curation for social media and marketing
The major challenge with content curation for a social media strategy or other marketing campaign is consistency. To optimize the impact this social media strategy has on your audience, content needs to be curated and shared daily. But let’s face reality: you might only be able to do this a few days per week, at best.
Another important challenge is to get your brand recognized for the content you share on social media, especially when the content is created by others and that you keep directing your readers to third-party websites. You need to make sure your audience easily finds a way back to your company’s site, so you can promote your company’s services or products.
To face these challenges we created for you a simple process that will allow you to share content on social media like a pro!
We are going to use 4 game-changing social media marketing tools:
- Feedly → Gather all your sources of content in one place
- Pocket → Gather and store the content you want to share on social media
- Sniply → Get recognized for the content you share on social media
- Sociallymap → Your personal social media marketing publishing assistant
The first three tools will allow you to create a curated feed of content to be shared with your social media audiences.
Sociallymap will be the engine that we will use to precisely schedule when and where this content is published on your social networks, optimizing your reach and saving you tons of time.
Feedly, Pocket, and Sociallymap are available for free with limited social media marketing and content curation features, and Sniply can be purchased for a year for a low fee.
Let’s get into it!
Step 1 : get all your sources of content in one place with Feedly
Feedly is a social media marketing and content curation tool that allows you to aggregate all your favorite content sources in a single place, arranged into easy-to-read collections.
- Start by creating and account on Feedly, it’s 100% free.
- Import all your RSS feeds directly on the platform.
Now all your sources of content are located in a single place, optimized for quick searches and a smooth reading experience. This will save your social media marketing strategy a tremendous time and optimize your curation process.
Step 2 : create a single feed of curated content with Pocket
Feedly is a great platform to easily share your content on relevant social networks, as it is natively connected to Facebook, Twitter, Linkedin, and several other social media networks. Unfortunately, the sharing feature does not give you the option to schedule a specific day and time to share your social media marketing content, it has to be shared manually every time.
Remember, publishing daily on social media is a key success factor, so we need a simple and automated process to perform that task. That’s where a new handy social media marketing tool comes in: Pocket.
Pocket is a web tool that allows you to save content into a single place to use it later. YYou are going to use Pocket as a “container” to store all the social media marketing content you want to share.
- Create an account on Pocket,
- Connect your Pocket account to Feedly
- From Feedly, save any content you want to share later directly into Pocket
- Pocket becomes a “container” that stores all the social media marketing content you want to share
- You can access all the content stored in Pocket as a single RSS feed
Step 3 : Attach a call to action to the content you share with Sniply
Sharing relevant stories is a good social media marketing strategy, but you need to make sure it also benefits your company and does not divert your audience from your site. A great social media marketing strategy is to overlay your custom message onto any piece of content, creating an opportunity for you to include an advertisement and a call to action with every link you share.
Lucky you, there’s an online tool that does just that: Sniply. And we are going to use it on each piece of content you stored in Pocket.
Just follow these steps:
- Create an account on Sniply
- Import your Pocket’s RSS feed URL into Snip.ly
- Customize the messages and CTA you want to add to each piece of content in your RSS feed
- Voilà! Sniply delivers a brand new RSS feed, with your custom ad and CTA attached to each piece of content
Now that you have a perfectly curated and customized RSS feed, let’s finish with the most important part: optimizing and automating how this social media marketing content is shared.
Step 4 : Optimize the publication of your content with Sociallymap
Sociallymap is the masterpiece of this social media marketing strategy. Think of it as your personal online sharing assistant and social media marketing guide. Just import your Sniply RSS feed into Sociallymap and set up the exact time and social networks on which you want to share your content. Sociallymap then automatically shares every new piece of content included in your Sniply feed on the selected social networks, at the right time.
And voilà ! You now have a beautifully automated social media marketing content publication machine, that leverages the content you curate to build up your brand.
Keep in mind that Feedly is also available on iOS and Android, allowing you to find quality content anywhere, anytime, and push it to your curated feed. Then, the process you just set up will take care of everything up to the publication. You can now sit back and relax: your social media branding and your brand’s popularity are going to grow.
About the Author (Guest Blogger)
Florent Hernandez, CEO @Sociallymap
Web marketing and automation marketing expert, Florent is currently CEO and Founder of Sociallymap, an automation marketing tool for social networks. Florent write about social media marketing on socialmkg.com and automation marketing on automationmkg.com. Living in France, Florent is passionate about digital, music and sport.